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Sample Questions

Sample questions

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Question 10.10. In Chapter 7, which of the following statements about trends was NOT discussed as part of the “changing consumer”? (Points : 1

Consumers influence their peers through shared experiences and opinions.

Consumers have increasing anxiety about environmental factors such as globalization.

Consumers tend to take cues from groups they belong to or aspire to join.

Consumers expect to have input into the development of marketing messages and product design.