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MASTERPIECE2020

MKT490 MODULE 1- 5 Discussions Thread Questions

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Read Jensch, J. (2013). Strategic marketing—Developing a corporate brand platform. The Quest Team. Available November 21, 2013, at http://www.questteam.com/resources/article.html?id=jensch_article_6The strategic marketing platform also includes decisions related to segmentation, targeting, and positioning. View the slide show on brand personality available on November 21, 2013, at http://www.slideshare.net/sjhus/brand-personality-presentation Read Kokemuller, N. (n.d.) Advantages and disadvantages of just-in-time inventory. Houston Chronicle. Available November 21, 2013, at http://smallbusiness.chron.com/advantages-justintime-inventory-systems-20997.html Review the following articles:Push and pull marketing strategies (n.d.). Marketing made simple. Available November 21, 2013, at http://www.marketing-made-simple.com/articles/push-pull-strategy.htmRiley, J. (2012). Promotion – Push & pull strategies. Tutor2u, September 23. Available November 21, 2013, athttp://www.tutor2u.net/business/marketing/promotion_pushpull.asp Read Mealey, L. (2013). How to price your restaurant menu. About.com. Available November 21, 2013, at http://restaurants.about.com/od/menu/a/foodcost.htmAssume you are about open a 50-seat restaurant in the central business district of a mid-sized city. There are at least 20 eating places within 3 blocks of your location, including McDonald’s, several mid-priced ethnic restaurants, a brewpub, and 2 establishments with gourmet aspirations. You’ve chosen an “American Family” concept featuring comfort food, homemade pie, and daily soup specials. A common pricing model for restaurants is to price at 3 times food costs. However, upscale restaurants commonly use 2 times food costs and mass market chains tend toward 4 times food costs. Purchase the answer to view it
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