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MASTERPIECE2020

innovation & risk management

Assessment Task: Critically discuss the benefits and advantages you have derived from the completion of the Innovation & Risk Management Module. Marking Criteria Critically examine the task set at the beginning of the module involving an innovative company. (Marks: 20) Describe in detail and analyse the research process undertaken during the completion of this reflective log and explore how it was applied to your industrial case study. (Marks: 40) Use the techniques discussed in class as a basis of your research work and highlight the personal challenges and benefits you have experienced during the implementation of your research strategy and the writing of your coursework on this module. (Marks: 40) • IDEA GENERATION • IDEA SCREENING • CONCEPT DEVELOPMENT & TESTING • MARKETING STRATEGY DEVELOPMENT • BUSINESS ANALYSIS • PRODUCT DEVELOPMENT • MARKET TESTING • COMMERCIALIZATION • PRODUCT LAUNCH • CUSTOMER ADOPTION • Findings • Conclusion • References ( Harvard Style)