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MASTERPIECE2020

how Microsoft and Apple were able to profit, predict market changes

Search the Internet using any of the following terms or similar terms:

  • Decision Support Systems (DSS)
  • Knowledge Management (KM)
  • Management Information System (MIS)
  • Customer Relations Management (CRM)
  • Enterprise Resource Planning (ERP)
  • Executive Information System (EIS)
  • Marketing Information System (MIS)
  • Business Intelligence (BI)

Find examples how Microsoft and Apple were able to profit, predict market changes, or mitigate risk or uncertainty using technology. Write 1-2 paragraphs per organization on the specific gain that was achieved using a MIS-like platform and how the MIS-like platform contributed to the gain. Include the proper APA citation after each entry.