Instructions & Submission: Module 2 Individual Assignment

17

October, 2015

Instructions & Submission: Module 2 Individual Assignment

Read the following from the attached PDF: The Introduction ADDITIONAL CASE 1: GREEN COMPUTING RESEARCH PROJECT, Part 1: Project Integration Management Green Computing Project 1. Prepare a weighted decision matrix using the template named wtd_decision_matrix.xls. Ben will use this matrix to evaluate applicants for project manager for this important project. Develop at least five criteria, assign weights to each criterion, assign scores, and then calculate the weighted scores for four fictitious applicants. Write a 1/2 page paper that describes the weighted decision matrix and why you choose the criteria and weighting you used. Worth 40 Points 2. Prepare a project... […]


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17

October, 2015

Final Exam

1. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing? 2. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________. 3. A social definition of marketing says? 4. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model... […]


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17

October, 2015

HCM

Southern Baptist Hospital (SBH) had long resisted the use of marketing, believing it was not an appropriate activity for a nonprofit organization. By the mid-1980s, however, the erosion of its market share due to growing competition forced SBH to adopt an aggressive marketing strategy. Its primary initiative was a campaign of television advertisements aimed to reinforce for the general public the image of SBH as a high-quality institution. Because the organization was starting its marketing activities from scratch, ad production and airtime costs were expensive. The television commercials were professionally produced and received critical acclaim from the advertising community. Following... […]


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17

October, 2015

Business

Written Responses: Unless otherwise indicated, there is a 200 word minimum response required. Credible reference materials, including your course textbook(s), may be used to complete the assessment. If you have questions regarding the credibility of your reference, please contact your professor. APA Information In-text and reference citations are required for all written responses. REQUIRED FOR UPLOADED ASSIGNMENTS ONLY: title page, margins, header, double spacing, and hanging indentation For questions concerning APA formatting, please refer to the APA Guidelines found at the Student Resources link on your Course Menu. Part 1 1. What is outsourcing? What are the seven major outsourcing... […]


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17

October, 2015

Database Marketing

This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants and needs of patients and their families, the Happy Valley marketing director monitors activities on the long-term care center’s web page. Data is collected regarding specific links viewed such as activities, skilled care services offered, and physical therapy. If a certain link is viewed more than other links, this could... […]


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17

October, 2015

Planning and Control Measures

For this discussion, you will generate content for your Final Project regarding plan evaluations that are associated with a product or service. As discussed in Chapter 12, planning and control processes should be integrated; that is, both processes should be used to obtain feedback that will allow the marketing team to successfully reach strategic objectives through the marketing plan. For your initial post, describe the importance of timely information flow/feedback in terms of your chosen healthcare organization and marketing plan. Based on your chosen product or service, why would it be important for managers and planners to obtain information concerning... […]


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17

October, 2015

MQS

Integrated Advertising, Promotion, and Marketing Communications, by Kenneth Clow and Donald Baack, 5th edition, 2012 
 MQS 1. The individuals who develop the actual advertisements for promotional campaigns are called ___________. a. receivers b. account executives c. brand managers d. creatives 2. The person or group who wishes to convey a message is which element of the communication process? a. receiver b. encoder c. sender d. decoder 3. The second element of an IMC marketing plan following a situation analysis is a ___________. a. situational analysis b. target market c. SWOT analysis d. marketing objectives 4. Selling Reese’s Peanut Butter... […]


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17

October, 2015

professor only

You are in charge of preparing a memo for the Board of Directors analyzing how to best build ticket sales for the remaining 4 months of the season. Scenario, *Faced with declining attendance (subscription and single ticket), a large deficit and a "sluggish" economy, you along with three executives of the Vancouver Symphony Orchestra (VSO) ponder the results of an audience survey. Background information and Survey questionnaire can be found at the end of Chapter 18 CASE III-I The Vancouver Symphony Orchestra. Additional survey information is in Document Sharing and under the assignment link.*Faced with declining attendance (subscription and single... […]


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17

October, 2015

Clomiphene | Buy Adhd Medications

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October, 2015

Building Trust and Sales Ethics

https://www.youtube.com/watch?v=M2ae2kYVh-w (Links to an external site.) CHAPTER 2: Building Trust and Sales Ethics Brisbane Uniform Company Case Background Brisbane Uniform Company (BUC) specializes in providing uniforms to hotels and restaurants. BUC is a new company from Australia trying to break into the U.S. market. They have had trouble breaking into larger accounts (Marriott, Hilton, Sheraton) because as a new company, they don’t have the name recognition in the United States. As the account exec in the area, you have been working on a new Hilton hotel with over 5,000 rooms and 500 employees. Recently you submitted a proposal and the... […]


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