Benefits of business analytics
research two businesses within the same industry; one that utilizes business analytics and one that does not.
Respond to the following questions:
Compare and contrast the two companies in terms of their use of business analytics to improve their position in the industry. You may select an organization you currently work for or one that you worked for in the past.
Provide your rationale as to whether or not the use of data analytics has helped the company accomplish its goals.
Describe the challenges the company may have faced by choosing to utilize business analytics that the other company did not face.